5 Easy Steps to Launch Your Own E-commerce Website

Technical innovations have facilitated the ease of doing business and there are many successful entrepreneurs who have made it big online. A well-made e-commerce store is the first stepping stone towards success.

Gone are the days when you had to hire a web development agency to get your professional e-commerce website built. With several e-commerce platforms, website templates, themes and plug-ins available in the market apart from awesome support and tutorials, anyone with basic or no knowledge of coding can make a web store for their online business.

Just follow these simple steps to get going:

1. Identify target market

First decide what your business is going to be and make a detailed business plan for that. This helps you to pin-point your target market, who will buy your product. All websites must be designed with the customer in mind. Make a buyer persona for that customer, which is actually the “personification” of your ideal customer with attributes like age, gender, economic status, demographic etc clearly defined.

It is the most important step, as it guides you to create the marketing strategy for your customer and eventually the website that you make.

2. Choose web platform

Earlier, you had to buy a domain, host it on a hosting site or your own server and code the complete website from scratch. Now there are a wide range of solutions available to cater to every type of business owners out there. The best option for a complete “noob” or even advanced professionals on tight deadlines who don’t want to re-invent the wheel is to purchase a hosted e-commerce solution. It comes with WYSIWYG editor and a plethora of website templates and plugins.

3. Choose website template

Once you are through with the platform you’ll be using, it’s time to select a website template that suits your product’s branding requirements. Websites like TemplateMaestro have a wide range of options to choose from. Take your time to browse the perfect template for you. Select any add-ons and plugins that you want too.

4. Write content

Put all the information about your e-commerce store on the website. Ensure that the information that you provide is the best to your knowledge. All product descriptions, specifications, policies and terms of use should be correct. Try to write such content that appeals to your chosen demographic and good copywriting skills are essential for the same. Put images and videos for better effect. Web templates play a huge role in increasing the appeal. Hire professional copywriters who can write the content for you, if need arises.

5. Market your website

Now it’s time to tell your customers about your awesome web-store. Ensure that your website is search engine optimized. Use social media to reach out to public. Provide offers and discounts to bring more customers to your page. Keep updating your website’s content as and when required.

Wasn’t that easy? If you have any doubt or simply want to add anything to the discussion, please leave a message in the comments below.

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